Our Solutions / Seller Fulfilled Prime
Achieve the Amazon Prime badge without sending your stock to Amazon. We provide the infrastructure, reliability, and expertise to meet Prime's exacting standards, every single day.
SFP Certified
Seller Fulfilled Prime is one of Amazon's most demanding programmes, and one of the most commercially valuable. Our Northampton hub is fully SFP certified, processing over 7,000 Prime orders every day with the on-time despatch rates that protect your Prime status.
We manage the entire fulfilment process to Amazon's SFP metrics, so you can display the Prime badge on your listings while retaining full control of your inventory.
SFP-Certified Operations
Our Northampton facility is fully certified for Seller Fulfilled Prime, with dedicated SFP picking lanes and carrier integrations to meet Amazon's despatch requirements.
Same-Day Despatch
Late SFP cut-off times and dedicated carrier collections ensure orders placed by your Amazon customers go out the same day, every day.
Metrics Protection
We monitor your SFP performance metrics in real time and flag any risks before they become account-level issues, protecting your Prime eligibility.
Carrier Integration
Direct integrations with Amazon's Buy Shipping services and approved SFP carriers, ensuring tracking is uploaded correctly and on time.
Inventory Control
Unlike FBA, your stock stays in our warehouse, giving you full flexibility to fulfil across Amazon, D2C, wholesale, and other channels from a single location.
Why SFP?
Higher Visibility
Prime-badged listings rank higher and convert significantly better, giving you a competitive edge without changing your pricing strategy.
Inventory Flexibility
Your stock stays under your control, no long-term commitment to Amazon's warehouses, and full flexibility to sell across multiple channels.
Lower Fees
Avoid FBA storage fees, long-term storage charges, and removal costs, while still accessing the commercial benefits of the Prime programme.
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